Christmas in Homestead
An actress heads to the Christmas-obsessed town of Homestead, Iowa, to shoot a holiday-themed movie. She is shocked when a romance blooms with Matt, a single dad. As she gets a taste of small-town life, she discovers the true meaning of Christmas.
Cast: Taylor Cole (The Originals) and Michael Rady (Jane the Virgin)
Story by Rick Garman
Written by Rick Garman
Creative Status: Aired November 2016 on Hallmark Channel.
- “Christmas in Homestead” (Thursday, November 24) averaged a 2.7 HH rating and 3.4 million Total Viewers
“Christmas in Homestead” elevated Hallmark Channel to be the highest-rated network among HH and W25-54 in Total Day on Thursday
- Original movie became the highest-rated and most-watched ad-supported cable program of the day among HH and W25-54
- In the 8-10 p.m. time period, the premiere propelled Hallmark Channel to rank #1 among HH, W18-49, W25-54 and Total Viewer ratings and delivery
- Compared to the 2015 Thanksgiving night premiere of “Twelve Gifts of Christmas,” the original movie experienced viewership gains of +27% among W18-49, +19% among W25-54, +28% among A18-49 and +25% among A25-54